Whiteboard animation videos have become a popular tool for businesses and organizations to convey their message in a captivating and engaging way. These animated videos are created by recording an artist drawing illustrations on a whiteboard while a voiceover explains the content being drawn. The simplicity and visual appeal of whiteboard animations make them an effective medium for storytelling and communication. Let’s take a look at 10 engaging whiteboard animation examples that showcase the power of this unique style of animation.
1. RSA Animate – “The Empathic Civilization”
One of the most famous examples of whiteboard animation is the RSA Animate series. In this particular video, renowned political economist Jeremy Rifkin discusses the concept of “The Empathic Civilization”. The whiteboard animation brings his ideas to life through dynamic visuals that beautifully complement his narration.
2. TED-Ed – “The Science of Procrastination”
TED-Ed, the educational arm of TED Talks, has produced several whiteboard animation videos that explain complex concepts in a simple and engaging manner. In this video, Tim Urban explains the science behind procrastination while illustrations are drawn on a whiteboard. The combination of visuals and narration makes the topic easy to understand and retain.
3. Dropbox – “Dropbox Business Explained”
Dropbox uses whiteboard animation to illustrate the features and benefits of their business services. In this video, a whiteboard artist creates visuals that demonstrate how Dropbox Business can streamline collaboration and productivity for teams. The simplicity of the animation makes the message clear and memorable.
4. The Story of Stuff – “The Story of Microfibers”
The Story of Stuff Project creates animated videos that raise awareness about environmental issues and consumerism. In this whiteboard animation, “The Story of Microfibers” explains the impact of synthetic fibers on the environment and suggests ways to reduce their use. The hand-drawn visuals emphasize the urgency of the message.
5. Crazy Egg – “How Crazy Egg Works”
Crazy Egg, a website analytics tool, uses whiteboard animation to explain how their service helps businesses improve their websites. In this video, a whiteboard artist illustrates the features of Crazy Egg while a voiceover provides explanations. The animation effectively showcases the benefits of the product in a clear and engaging manner.
6. RSA Animate – “21st Century Enlightenment”
Another RSA Animate video that exemplifies the power of whiteboard animation is “21st Century Enlightenment” by author and philosopher Matthew Taylor. The intricate drawings on a whiteboard enhance Taylor’s discussion of societal values and challenges in the modern world. The animation makes the content more accessible and memorable.
7. Grammarly – “Grammarly Explainer Video”
Grammarly, a writing assistant tool, uses whiteboard animation to showcase how their product can help users improve their writing. In this video, a whiteboard artist illustrates the features of Grammarly while a voiceover highlights the benefits. The animation effectively communicates the value of the tool in a visually compelling way.
8. HealthPartners – “Care Delivery Journey”
HealthPartners, a healthcare organization, uses whiteboard animation to explain their care delivery process in a simple and engaging manner. In this video, a whiteboard artist visualizes the journey of a patient through HealthPartners’ services, highlighting the comprehensive and personalized approach to healthcare. The animation makes complex healthcare concepts easy to understand.
9. World Economic Forum – “The Fourth Industrial Revolution”
The World Economic Forum created a whiteboard animation video to explain the concept of “The Fourth Industrial Revolution”. The video features a whiteboard artist drawing illustrations that represent technological advancements and societal changes in the digital age. The animation conveys the message of innovation and transformation effectively.
10. Spotify – “How Spotify Works”
Spotify, the popular music streaming platform, uses whiteboard animation to demonstrate how their service connects users with music they love. In this video, a whiteboard artist visualizes the features of Spotify while a voiceover describes the user experience. The animation enhances the storytelling and showcases the convenience of the platform.
In conclusion, whiteboard animation is a versatile and engaging medium for storytelling and communication. These 10 examples demonstrate how companies and organizations can leverage whiteboard animation to explain complex concepts, promote products and services, and raise awareness about important issues. By combining hand-drawn visuals with compelling narration, whiteboard animation videos captivate audiences and leave a lasting impression. Whether it’s for educational purposes, marketing campaigns, or advocacy efforts, whiteboard animation is a powerful tool that continues to inspire creativity and innovation in the digital age.